Everything that we pull inspiration from has a past. It comes from somewhere, whether that be 10 years ago or 100 years ago. Styles from certain decades influence artists and creators and it allows for them to re-interpret those elements into their own designs. The Blaxploitation movement of the 70’s was one of the design trends that re-emerged this past year. This sub-genre of cinema contained bold and flashy typefaces that contrasted itself with muted backgrounds.
“Blaxploitation films were the first to feature soundtracks of funk and soul music. These films starred primarily black actors.” – Marcos Torres
A more recent take on this design movement was featured in a promotional poster for the 2016 Shane Black film, The Nice Guys. With the cars facing left and with the characters standing in front on the right, this design almost mirrors the poster of Superfly. Other elements that allude to the 70’s design form would be found in, the typeface and choice of background colour. This is just one of many examples of how history is embedded everywhere. We learn and grow from history. Governing models, business models, and design models are all based on the ones that did and didn’t work before them. In this case, a flash from the past has now become a flash from the present with this version of Blaxploitation.